Wine: Why We Can’t Tell Good Wine From Bad

I teach about perception - and the power of point of view. This article also ties in a great adult beverage to explain an important point. I recommend checking out "Why We Can’t Tell Good Wine From Bad"

As the article opens:
"The Misconception: Wine is a complicated elixir, full of subtle flavors only an expert can truly distinguish, and experienced tasters are impervious to deception. The Truth: Wine experts and consumers can be fooled by altering their expectations."

The article gives wine experts credit in blind taste tests but explains:
courtesy of LifeHacker
"A wine expert's objectivity and powers of taste under normal circumstance might be amazing, but Brochet's manipulations of the environment misled his subjects enough to dampen their acumen. An expert's own expectation can act like Kryptonite on their superpowers. Expectation, as it turns out, is just as important as raw sensation. The build up to an experience can completely change how you interpret the information reaching your brain from your otherwise objective senses. In psychology, true objectivity is pretty much considered to be impossible. Memories, emotions, conditioning, and all sorts of other mental flotsam taint every new experience you gain."

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