CNN's "Harry Potter adventures to be continued... online"

I love Harry Potter and the story that is - the latest revelation and addition to the story is http://www.pottermore.com/

The CNN article detailing the new site:
http://www.cnn.com/2011/SHOWBIZ/06/23/uk.harry.potter.pottermore/index.html?eref=rss_mostpopular&utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+rss%2Fcnn_mostpopular+%28RSS%3A+Most+Popular%29