"Ten Cent Beer Night was a promotion held by Major League Baseball's Cleveland Indians during a game against the Texas Rangers at Cleveland Municipal Stadium on June 4, 1974.
The idea behind the promotion was to offer as many 8-ounce (237 mL) cups of beer as the fans could drink for just 10¢ each, thus increasing ticket sales. Ultimately, the game was forfeited to Texas on the orders of umpire crew chief Nestor Chylak because of the crowd's uncontrollable rowdiness, and because the game could not be resumed in a timely manner."
Amazing promotion - if you could only repeat this - I would even take 50 cent beer night -
http://en.wikipedia.org/wiki/Ten_Cent_Beer_Night
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