Ken and Barbie - Status update in the digital age

This story details the work of Mattel to modernize their line of Ken and Barbie dolls through the use of Twitter, Facebook, etc. My question is: really? We live in a society where there was a vote to see if Ken and Barbie should date? Wow...can we vote about GI Joes or Transformers going back to the cartoons that were great? http://www.npr.org/blogs/alltechconsidered/2011/02/14/133755803/ken-and-barbie-update-their-status?ft=1&f=100